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Written by Ken Norton
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Monday, 28 August 2006 |
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Email is the most widely used tool on the Internet, over 93% of Internet users identify email as their top online activity (Jupiter Research, September 2002). In addition, opt-in emails hitting consumers inboxes increased to 24 percent in 2005 (from 16 percent in 2003). (Jupiter Research, Automtive E-Mail Marketing, Driving Open and Response Rates) These statistics demonstrate 2 points. - The number or companies using email as an advertising channel is steadily increasing.
- The competition for getting the consumer's attention via email is steadily increasing.
This means that you need to understand how email can help you increase revenue, and how to get a successful open rate for your email campaigns. Below are 3 fundamental steps to accomplish this. |
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Written by Nancy Stevens
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Sunday, 18 June 2006 |
Effective Automatic Responder Email MarketingAn email automatic responder is a very effective tool for improving your company’s customer service, in addition it can be used to increase conversion rates. In fact, if you are not using one today, you should make it a goal to set up an email automatic responder by the end of the week (if not sooner). Autoresponders can be used in a variety of ways. Examples are: - General Customer Inquiries:
- “Thank You” for an order
- Confirmation of a newsletter sign up
- Thank you for registering
- Sales promotion after a customer has made a purchase.
In this article we will look at 5 ways to use email autoresponders to market more effectively to customer inquires |
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