Step 3: Make informed decisions

Check Their References

You should check a minimum of 3-5 references, and this means making actual phone calls, not just checking their web page results in the search engines. If a SEO company is not willing to provide contact information for their references (sometimes they will just offer a case study) then move onto another company.
Write the questions down before calling the reference. Make sure that every question you ask has a purpose. Examples of good questions are:

Effective Automatic Responder Email Marketing

An email automatic responder is a very effective tool for improving your company’s customer service, in addition it can be used to increase conversion rates. In fact, if you are not using one today, you should make it a goal to set up an email automatic responder by the end of the week (if not sooner).

Autoresponders can be used in a variety of ways. Examples are:

• General Customer Inquiries:
• “Thank You” for an order
• Confirmation of a newsletter sign up
• Thank you for registering
• Sales promotion after a customer has made a purchase.
  

In this article we will look at 5 ways to use email autoresponders to market more effectively to customer inquires

Niche marketing has become a common buzzword in Internet marketing. However, what is niche marketing exactly? What is the best way to go about it? How do you find niches?

In a nutshell, niche marketing is targeting your messages to a narrow audience, ideally one with an unmet need. With the proliferation of the Internet, niche marketing has become much more viable than before. Niche marketing has its pros and cons and may not make sense for all businesses. However a small to medium sized businesses with a limited budget, can benefit from niche marketing. A small retail store that competes against a large retailer can create a loyal following by providing services and information that address the needs of niche markets. I know what you are saying, that’s great but how do you find niche markets?