Look  at your use of pronouns. Replacing some of your pronouns with keywords will help to increase the keyword density of your content. In addition, be sure to include variations of your keyword as the search engines will index these too. Do not stuff your content with keywords or create “invisible copy”. Invisible copy is when you make the font color the same as your Web pages background color. This was quite a common technique in the late 90’s and search engines can now detect it and will penalize your page for it.

Step 3:  Clear and Valid Source Code

The more valid your source code the easier the search engine spiders will be able to crawl and index your site. Search engine spiders can get caught in loops and then time out when indexing your site. This is the last thing that you want to have happen.

Step 4: Clear and Basic Navigation

Search engine spiders follow the links on your sites. If you navigation is embedded in flash and javascript the spiders may have trouble fully indexing your web site. In an ideal world your navigation links should be text links and should include your keywords wherever possible.

Step 5: Use a Sitemap

A site map provides a list of links to all of the pages on your Web site. Visitors find this useful when searching for specific information. In addition, the search engines will use this as a map to crawl your Web site.